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College of Business Leadership-Bachelor's Degree

Marketing

Description
The Major in Marketing provides instruction in marketing skills.

Program Objectives
This course work will prepare students academically and professionally, while developing the social, communicative, and marketing competencies needed for a 21st century marketing leader. The objective of this program of study is to prepare the students both academically and professionally for the ever-changing world of marketing.

Prerequisites
Students must meet the entrance requirements of University of Fort Lauderdale.

Foundation Courses (30 credits)
  Course Names Credits

BUS 220

Introduction to Business Administration

(3 credits)
BUS 121 Introduction to Business Communication (3 credits)
BUS 360

Introduction to Management

(3 credits)

BUS 230

Financial Accounting I

(3 credits)
BUS 370 Principles of Marketing (3 credits)
BUS 120 Business Ethics (3 credits)
BUS 240 Macroeconomics (3 credits)
BUS 242 Microeconomics (3 credits)
BUS 320 Business Law (3 credits)

STA 200

Statistics

(3 credits)
Core Courses (45 credits)
  Course Names Credits
MKT 350

Customer Relationship Management

(3 credits)
MKT 380 Global Marketing  
MKT 390 Marketing Strategy (3 credits)

MKT 400

Sales Management

(3 credits)

MKT 420

Marketing Analysis & Forecasting

(3 credits)
BUS 310 Managing Information Systems (3 credits)
BUS 330 Managerial Accounting (3 credits)
BUS 371 Marketing Research & Methods (3 credits)
BUS 376 Web-Based Marketing (3 credits)
BUS 470 Business Trends & Global Environment (3 credits)
BUS 472 International Business Management (6 credits)
BUS 361 Personnel Management (3 credits)
BUS 495 Internship in Business Administration (3 credits)
Electives 300-400 Major/Minor Elective (6 credits)

 


 
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