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COLLEGE OF BUSINESS LEADERSHIP
Bachelor of Arts Degree in 

 

MARKETING

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Description

The Major in Marketing provides instruction in marketing skills.

Program Objectives

This course work will prepare students academically and professionally, while developing the social, communicative, and marketing competencies needed for a 21st century marketing leader. The objective of this program of study is to prepare the students both academically and professionally for the ever-changing world of marketing.

Prerequisites

Students must meet the entrance requirements of University of Fort Lauderdale.

FOUNDATION COURSES (30 credits)

 

Course Names

Credits

BUS 220

Introduction to Business Administration 

(3 credits)

BUS 121

Introduction to Business Communication

(3 credits)

BUS 360

Introduction to Management

(3 credits)

BUS 230

Financial Accounting I

(3 credits)

BUS 370

Principles of Marketing

(3 credits)

BUS 120

Business Ethics

(3 credits)

BUS 240

Macroeconomics

(3 credits)

BUS 242

Microeconomics

(3 credits)

BUS 320

Business Law

(3 credits)

STA 200

Statistics

(3 credits)

CORE COURSES (45 credits)

 

Course Names

Credits

MKT 350

Customer Relationship Management

(3 credits)

MKT 380

Global Marketing

 

MKT 390

Marketing Strategy

(3 credits)

MKT 400

Sales Management

(3 credits)

MKT 420

Marketing Analysis & Forecasting

(3 credits)

BUS 310

Managing Information Systems

(3 credits)

BUS 330

Managerial Accounting

(3 credits)

BUS 371

Marketing Research & Methods

(3 credits)

BUS 376

Web-Based Marketing

(3 credits)

BUS 470

Business Trends & Global Environment

(3 credits)

BUS 472

International Business Management

(6 credits)

BUS 361

Personnel Management

(3 credits)

BUS 495

Internship in Business Administration

(3 credits)

Electives 300-400

Major/Minor Elective

(6 credits)